Thursday

9:00 am - Jook Leung
The Panoramic Narrative

How much narrative content can you pack into a single panoramic image? Panorama photographer Jook Leung has proved many times over that he is a master at doing this. Jook will show a series of his panoramic 360 images and portraits and tell the stories behind shooting them. He is internationally recognized as an innovator in spherical panoramic photography.

 

10:15 am - Greg Downing and Eric Hanson
Yosemite in 45 Gigapixels: The Yosemite Extreme Pano Imaging Project

Yosemite Valley experiences numerous rockfalls each year, with over 600 rockfall events documented since 1850. However, monitoring rockfall activity has proved challenging without high-resolution "basemap" imagery of the Valley walls. The Yosemite Extreme Panoramic Imaging Project, a partnership between the National Park Service and xRez Studio, has created an unprecedented image of Yosemite Valley's walls by utilizing gigapixel panoramic photography, LIDAR-based digital terrain modeling, and three-dimensional computer rendering. Photographic capture was accomplished by 20 separate teams shooting from key overlapping locations simultaneously throughout Yosemite Valley. The imagery has already proven to be a valuable tool for monitoring and understanding recent rockfall events in Yosemite Valley. It also sets a new benchmark for the quality of information a photographic image, enabled with powerful new imaging technology, can provide for the earth sciences.



11:30 am - Jeffrey Martin
The 360 Cities Community
Since its humble beginning in 2006 with seven member photographers publishing panoramas on a world map, 360 Cities has grown to a membership of more than one thousand qualified, vetted panoramic photographers from more than 90 countries, comprising the largest single collection of spherical panoramic imagery on the Web. 

Now a team of five based in Prague, 360 Cities is continuing its goal of becoming the world's favorite destination for panoramic photographers, lovers of panoramic photography, and businesses who want to more effectively utilize this medium for themselves.

Jeffrey Martin will discuss various aspects of running this tech startup, the challenges of building such a site and community, and what the future holds for 360 Cities.



3:00 pm - Doug Segal
Licensing Panoramic Stock Photography
The traditional stock photo business has been "creatively deconstructed" over the past few years but you still need to sell your pictures.

With affordable pro level digital cameras, powerful computers and ubiquitous high speed internet access, now everyone is a photographer. Even worse (or better, depending on how you look at it) with the advent of easy to use stitching and editing software there are thousands of new panorama enthusiasts, some of whom may want to make a go of it professionally.

Doug, who has been marketing and licensing the panoramic work of 235 photographers for 23 years at Panoramic Images, will lead a question-finding discussion which may include, but certainly will not be limited to:
What type of panoramic work sells these days? What is your niche within our niche? How is it licensed and who is doing the licensing? What is it being used for and how much are clients paying? Where will you market your work, using what technology? Will you use a stock photo marketing company, a community or do it yourself? 


4:05 pm - Scott Highton
Creativity and Shooting Effective Panoramas

With today's low cost camera and panorama stitching technologies, almost anyone can take a series of images around a circle and assemble a seamless panoramic image of a scene.  The result is often little more than boring documentation of a location at a given moment.  How does one go about creating panoramic images that actually tell a story, or entice the viewer to engage and interact with the image?

Scott Highton, author of the new book Virtual Reality Photography, will lead an exploration of techniques and approaches to shooting compelling panoramic images.  The discussion will include choices of equipment, position, lighting, timing, locations, and learning how to previsualize the desired image during the shooting process.




5:15 pm - Jeff Mitchum
The photographer who should have been, could of been, but never was

I have never looked at the success of my work as the evolution of a one-time event but rather a collection of many different experiences over the years that have shaped my photography into what it is today. I am certain that the connection to my work is far more than simply the strength of the image but also its emotional voice.

 

FRIDAY April 16

9:00 am - Charles Armstrong
Remote Reality

A brief, inspiring look at the history of communication advancement milestones, and why panoramic photography will mark the next major milestone for mankind. This talk is intended to provoke thought and discussion regarding the industry's changing landscape and the various opportunities this may present.

 


10:00 am - Will Landon
The Making of a Continuous Panoramic Slide Show

Up until now the only way to view a series of panoramic images continuously scanning across a screen was to splice 70mm transparencies together, and to use a variable speed film transport mechanism adapted to a lantern slide projector. Now there is a way to do the projection system digitally for either an on screen presentation or viewing on an HDTV screen. One of my earlier presentations has been converted to the new mode, and will be shown as a demonstration. It is much superior in many ways: any source for pans can be used; there is no dark splice band where the films are taped together because there is a blending fade in fade out from image to image. The whole effect is mesmerizing.


11:35 am - Mark Segal
Aerial Panoramics and Marketing

How can you improve perspective by elevating your camera? Sometimes a tall pole works, or a blimp, remote robot, helicopter, or... We will review techniques which took years to develop and provide insight into aerial visuals that accomplish goals at affordable costs.

How do you shoot and think effectively when shooting under pressure? Where are the new markets using 360 imagery?  How do you approach them with useful ideas?  What kind of samples should you produce?

1:00 pm (two hour session) - David Orbock
Printing, mounting, matting, framing, glazing, and shipping large panoramic prints 
Dave's talk will cover the presentation and preservation of panoramic photographs beginning with the printing of the image and finishing with a short discussion on marketing  photos. For the past 20 years he has concentrated on fine tuning the presentation of his images as fine art and is constantly experimenting with materials which enable even low budget  organizations to afford his images. For the most part only archival materials are used in the production of his framed photographs. Numerous corporations have used his framed art to decorate their common areas and board rooms with his art.



3:15 pm (two hour session) - Christian Bloch
HDR and what Hollywood needs your panoramas for

This talk covers a wide variety of topics centered around High Dynamic Range Imaging and the applications of panoramic photography in the Visual Effects industry. You will learn about:

 

  • HDR as method to fully capture and preserve all light in a scene.
  • Advantages of 32-bit image editing and the art of invisible tonemapping.
  • Tools and techniques to efficiently stitch HDR panoramas.
  • How important panoramas have become to lighting 3D objects.
  • Creating cinematic shots and realtime virtual sets using high-resolution panoramas.
  • Augmenting a panorama with moving footage.
  • How to prepare your material so the VFX industry will be happy to buy from you.

 

 The talk is peppered with actual production examples and making-of clips from EdenFX.

 

SATURDAY April 17

9:30 am - Keith Martin (moderator) and others
Handheld devices and the future of interactive panoramic display

A two hour presentation and panel discussion on future technology for presenting panoramic images, with special reference to handheld devices such as smartphones, iPods and the iPad.

2:00 pm - TBA
2:45 pm TBA
3:30 - short subjects, up to 12 contributors

If you would like to make a short presentation, about your work, or to present panoramas taken at the conference, please contact don.bain@tucson2010.com or speak to Don during the conference.